A word, or phrase, chanted over and over imprints on the human brain and becomes the person’s reality and truth. This takes place at a subconscious level, so the person is not consciously aware of the programming of the brain that is taking place.
This chanting effect increases in intensity when done in a meditative state when the mind is quiet and receptive; when chanting in a group where the group energy increases the intensity of the chant; and when spoken aloud because audio input is perceived more strongly by the human mind than is thought alone. This is true regardless of whether the human mind perceives the word or phrases to be positive or negative as judged by your society.
Each word or phrase carries within it an energy vibration that seats within the human at a cellular level and is passed along via the DNA from other life experiences and through family lineage. To change the energy of the vibrations of the words that are already seated requires transformation at a cellular level. The body and brain must be rewired, which requires a conscious desire, a spiritual reawakening, and a cooperation between the human and spirit. All three must be undertaken by the human in a conscious effort to improve the individual’s life awareness and the collective’s. What this requires is an awareness of one’s self, an acute appraisal of one’s thought, and an honest monitoring of one’s words.
This undertaking is not easy for many individuals but eventually at some point within the eternity of the multiple life span the task will be taken on for this is the way of evolution if the human species is to receive the full spectrum of the human experience.